Michigan College Access Network Named One of Constant Contact's 2013 All Stars

Michigan College Access Network recognized for achieving exemplary marketing results

LANSING, MI — March 17, 2014 – The Michigan College Access Network has received the 2013 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. The Michigan College Access Network’s results ranked among the top 10 percent of Constant Contact’s international customer base.


The Michigan College Access Network is committed to increasing college readiness, participation, and completion rates in Michigan, particularly among low-income students, first-generation college going students, and students of color.


“We’re thrilled to be recognized by Constant Contact for achieving strong marketing results and connecting with our network,” said Brandy Johnson, Michigan College Access Network executive director. “Constant Contact’s tools have helped us connect with community leaders and college access professionals to share current resources and news as it relates to college access.”


Constant Contact customers using the company’s Email Marketing tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

  • Level of engagement with email campaigns and events
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize the Michigan College Access Network as an All Star, and to be able to shine the spotlight on its achievements in 2013.”


About Michigan College Access Network
MCAN leads the charge in changing Michigan’s culture to create an expectation that every student in Michigan continue learning after high school. As the leader in the state’s college access movement, MCAN’s mission is to increase Michigan’s college readiness, participation and completion rates, particularly among low-income students, first-generation college going students, and students of color. Michigan has recently experienced a modest increase in our college attainment rate – from 35.6 percent of 25-64-year-olds possessing at least an associate’s degree, to 36.8 percent. However, Michigan’s rate still lags behind the national average of 38.7 percent. It is MCAN’s goal to increase Michigan’s postsecondary educational attainment rate to 60 percent by the year 2025. For more information, visit www.micollegeaccess.org.


About Constant Contact, Inc.

Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys.  Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.


Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.        


Media Contact:

Lisa King

Michigan College Access Network

Cell: 313-451-1387

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