Press Releases

Michigan College Access Network Named One of Constant Contact's 2013 All Stars

Michigan College Access Network recognized for achieving exemplary marketing results

LANSING, MI — March 17, 2014 – The Michigan College Access Network has received the 2013 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. The Michigan College Access Network’s results ranked among the top 10 percent of Constant Contact’s international customer base.

 

The Michigan College Access Network is committed to increasing college readiness, participation, and completion rates in Michigan, particularly among low-income students, first-generation college going students, and students of color.

 

“We’re thrilled to be recognized by Constant Contact for achieving strong marketing results and connecting with our network,” said Brandy Johnson, Michigan College Access Network executive director. “Constant Contact’s tools have helped us connect with community leaders and college access professionals to share current resources and news as it relates to college access.”

 

Constant Contact customers using the company’s Email Marketing tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

  • Level of engagement with email campaigns and events
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize the Michigan College Access Network as an All Star, and to be able to shine the spotlight on its achievements in 2013.”

 

About Michigan College Access Network
MCAN leads the charge in changing Michigan’s culture to create an expectation that every student in Michigan continue learning after high school. As the leader in the state’s college access movement, MCAN’s mission is to increase Michigan’s college readiness, participation and completion rates, particularly among low-income students, first-generation college going students, and students of color. Michigan has recently experienced a modest increase in our college attainment rate – from 35.6 percent of 25-64-year-olds possessing at least an associate’s degree, to 36.8 percent. However, Michigan’s rate still lags behind the national average of 38.7 percent. It is MCAN’s goal to increase Michigan’s postsecondary educational attainment rate to 60 percent by the year 2025. For more information, visit www.micollegeaccess.org.

 

About Constant Contact, Inc.

Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys.  Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

 

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.        

 

Media Contact:

Lisa King

Michigan College Access Network

Cell: 313-451-1387

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.

Download press release

 

###

 

MCAN Applauds Recent Tuition Equality Policy Changes at EMU and GVSU

Lansing, MI – December 17, 2013 – Last week the Board of Regents of Eastern Michigan University and Grand Valley State University passed tuition equality policies, offering in-state tuition to qualifying undocumented students. The Michigan College Access Network (MCAN) applauds the Board of Regents for their decisions and prioritizing access to college for all Michigan students.

Michigan currently is one of several states that is a neutral state. This meaning they have no policy that awards nor denies undocumented students from receiving in-state tuition at public colleges and universities. According to a 2010 report published by the Migrant Policy Institute, as many as twenty-nine thousand undocumented youth and young adults live in Michigan.

“A student’s status as an undocumented student living in Michigan should not deny him or her access to college. MCAN is thrilled to learn of the tuition equality policy changes and hopes other universities in Michigan will consider the same,” said Brandy Johnson, MCAN executive director.

EMU and GVSU are the 5th and 6th public universities in the state to create such policies. The policies will begin taking effect in the fall of 2014. In 2006, Ferris State University was the first school in the state to award in-state tuition to undocumented students who graduated from Michigan high schools. Since, Western Michigan University passed a policy in 2008 followed by the University of Michigan in the summer of 2013 and Wayne State University in September.

About Michigan College Access Network
MCAN leads the charge in changing Michigan’s culture to create an expectation that every student in Michigan continue learning after high school.
As the leader in the state’s college access movement, MCAN’s mission is to increase Michigan’s college readiness, participation and completion rates, particularly among low-income students, first-generation college going students, and students of color.  Michigan has recently experienced a modest increase in our college attainment rate -- from 35.6% of 25-to-64-year-olds possessing at least an associate’s degree, to 36.8%. However, Michigan’s rate still lags behind the national average of 38.7 percent. It is MCAN’s goal to increase Michigan’s postsecondary educational attainment rate to 60 percent by the year 2025. For more information, visit www.micollegeaccess.org.  

###

 

Download press release as PDF

Guidebook Helps Communities Develop College Access Strategy

New Book ‘Charting the Course’ now available at www.micollegeaccess.org

Lansing, MI – July 8, 2013 – Michigan College Access Network (MCAN) introduces Charting the Course: A community’s guide for increasing educational attainment through the lens of collective impact. The guidebook is designed to support communities as they develop robust college access strategies using the collective impact framework.

Charting the Course is organized in three parts. Part I addresses the larger framework for integrating the five conditions of collective impact within the context of college access. Part II takes the reader through the chronological and procedural steps for implementing a local college access network (LCAN). Part III includes case studies from LCANs across Michigan and templates developed by MCAN to assist communities in executing and embedding the strategies. Funding from Lumina Foundation allowed MCAN to provide technical assistance to eight Michigan communities, conduct research on best practices, and develop Charting the Course.

“Communities interested in addressing the barriers present in their community that are stopping residents from accessing education beyond high school can use Charting the Course to build and embed a collaborative process for improving college attainment rates,” said Brandy Johnson, Michigan College Access Network Executive Director.

Collective impact, as defined by Kania and Kramer in the Stanford Social Innovation Review, is the concept that large-scale social change requires broad cross-sector coordination of nonprofits, governments, businesses, and the public around a common agenda to create a collective impact. The five conditions of collective impact are:

  • Common agenda
  • Shared measurement systems
  • Mutually reinforcing activities
  • Continuous communication
  • Backbone support infrastructure

In addition to utilizing Charting the Course in their college access strategies, communities in Michigan are encouraged to apply for grants available through MCAN and participate in learning opportunities via webinars and the annual Michigan College Access Network conference.

“The guidebook joins MCAN’s suite of support resources and services as we work to increase the proportion of Michigan residents with high-quality degrees and credentials to 60 percent by the year 2025,” said Johnson.

MCAN leads the charge in changing Michigan’s culture to create an expectation that every student in Michigan continue learning after high school. Since 2010, MCAN has provided 50+ communities with more than $1.8 million. This seed funding is designed to help Michigan’s Local College Access Networks (LCANs) establish cross-sector collaborative leadership teams and action plans to dramatically increase the community’s college-going rate. LCANs set goals focused on student success, establish a system of data gathering and analysis, report results, and hold partners accountable for performance.

Charting the Course: A community’s guide for increasing educational attainment through the lens of collective impact is available by downloading for free or purchasing a hard copy at www.micollegeaccess.org.

About Michigan College Access Network

As the leader in the state’s college access movement, MCAN’s mission is to increase Michigan’s college readiness, participation and completion rates, particularly among low-income students, first-generation college going students, and students of color. Michigan has recently experienced a modest increase in our college attainment rate -- from 35.6% of 25-to-64-year-olds possessing at least an associate’s degree, to 36.8%. However, Michigan’s rate still lags behind the national average of 38.7 percent. It is MCAN’s goal to increase Michigan’s postsecondary educational attainment rate to 60 percent by the year 2025. For more information, visit www.micollegeaccess.org. You can also find MCAN on Facebook at www.facebook.com/micollegeaccess.

###

Attachments:
Download this file (PressRelease_LCAN_Guidebook.pdf)Press_Release_LCAN_Guidebook[ ]382 kB
Michigan College Access Network | 222 North Chestnut Suite 200 Lansing, MI 48933 (map) | (517) 316-1713 Contact Us | Site Map | Terms and Privacy