College Cash Campaign



About the College Cash Campaign

The most commonly cited barrier to postsecondary education is college affordability. In addition to being socially and academically ready for college, it is equally important that all students have access to the necessary funds to enroll, persist, and complete college. While completing the FAFSA is one step in the college-going process, it is the only way for students to unlock their access to federal loans and grants, statewide scholarships and grants, and often need and merit-based institutional and community scholarships and grants. Michigan’s 2017-18 FAFSA completion rate was 64%; far too many students did not complete the necessary paperwork to access financial support for college.

The goal of the Michigan College Cash Campaign is to encourage a school-wide rally around FAFSA and scholarship completion to help students find cash for college from November 1 through March 1, annually. This initiative is a part of the suite of statewide initiatives that helps students navigate the college-going process during their senior year. MCAN works to support schools in increasing the percent of students who complete the FAFSA and scholarship applications through the College Cash Campaign.

New this year, Michigan College Access Network has teamed up with national scholarship platform provider, Scholly. The partnership with Scholly is a direct benefit for Michigan’s high school seniors. Scholly’s scholarship platform is an award-winning, personalized scholarship matching and application tracking tool. This free service to Michigan students is collectively valued at nearly $180,000. Up to 10,000 Michigan high school seniors will have access to this tool through their school's participation in the College Cash Campaign. A limited number of Scholly access incentives are available and will be provided to participating schools on a first-come, first-serve basis.


If you are interested in signing up as a host site for College Cash Campaign, visit and create an account. Once logged in, click on "View Grants," select College Cash Campaign, and then click "Create Submission."

Note: If you already have an MCAN FluidReview account, your existing username and password will give you access.

Campaign Incentives

Many schools already host financial aid information sessions and FAFSA and scholarship completion events. We want to celebrate the schools committed to this work and encourage all schools to enhance their college-going culture through the College Cash Campaign by providing ongoing communication, data support and incentives/rewards from the end of Michigan College Month (November 1) through the priority deadline for aid from the State of Michigan (March 1).  

MCAN will monitor FAFSA completion rates utilizing Federal Student Aid data displayed on the Michigan FAFSA Tracker data tool.

Student Incentives

For the 2018-19 College Cash Campaign, MCAN will be partnering with Scholly to offer 10,000 seniors in Michigan access to six months of Scholly for free. Schools will be provided with an option to sign up for this incentive on a first-come first-serve basis through the registration process.  In addition to the access for seniors, site coordinators will receive a monthly report on their students activity with Scholly.

Student Rewards 

Schools that do not select the Scholly incentive will be automatically eligible for a reward for all seniors once the school reaches 60% FAFSA completion.  For the 2018-19 College Cash Campaign, the student reward will be silicon-tip earbuds.

Counselor Appreciation

To thank school counselors and college and career advisers who are working to support students through the FAFSA and scholarship completion process, MCAN will provide an appreciation gift for all school counselors and advisers in schools reaching 70% FAFSA completion. 


As a College Cash Campaign participating school, MCAN will provide the following recognition:

  • Monthly acknowledgment in MCAN eNews of schools meeting key completion benchmarks (50%, 60%, 70%, 80%, 90% and above)

  • Monthly acknowledgment on MCAN social media channels of schools meeting key FAFSA completion benchmarks

  • Letters to ISD Superintendents, district Superintendents, and schools boards celebrating accomplishments and participation

  • Inclusion in and access to the FAFSA Tracker data tool

  • Certificate of Participation to host sites

  • Recognition at the 2019 Annual MCAN Conference

FAFSA Tracker

For the 2018-19 year we will once again host the FAFSA Tracker data tool for all College Cash Campaign host sites.  Data will be displayed and regularly updated based on school reported student count and Federal Student Aid data.  

Through the FAFSA Tracker tool all College Cash Campaign host sites will have access to an individual profile that shows current FAFSA completion data, the trend over time, and a comparison to previous FAFSA completion cycles. Based on the feedback from the pilot work during 2017-19 the FAFSA Tracker is a great tool for school counselors to track their school’s progress and to easily highlight the successes. To explore all the features, check out the FAFSA Tracker at:!  

The FAFSA Tracker for the 2018-19 program year will be launched November 1, 2018.


Expectations of Host Sites

  • Set a bold FAFSA Completion goal

  • Assist all your students in completing the FAFSA

  • Utilize FAFSA Tracker data and MISSG Portal to target interventions

  • Assist your students in completing college scholarships applications


The following resources are available for schools to assist in hosting College Cash Campaign activities and events to build a college-going culture.


Questions regarding the College Cash Campaign should be directed to Jamie Jacobs, senior director. She can be contacted via email at jamie(a), or by calling (517) 316-1713.

Michigan College Access Network | 200 N Washington Square, Suite 210, Lansing, MI 48933 (map) | (517) 316-1713 Contact Us | Site Map | Terms and Privacy